SEO helps you get top positions on search engine results pages, so you receive the majority of impressions and clicks that result in a significant increase in traffic to your website. Cost Effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for product and service online. And thus reached a probability. ROI-SEO provides tracking results that are capable and quantifiable, since through SEO we can track such increases in traffic rankings. Increase Site Usability – Trying to make your website easier to navigate to search engines, SEO helps at the same time make your website more navigable to users as well. Making it easy to use. Brand Awareness – Top-ranked rankings create a significant positive impression in the mind of users regardless of what your website is offering. Being on the front page of your targeted keywords does not only help users link your brand to those keywords, but also instills confidence as the companies on the front page are generally seen as more trustworthy.